Pitchayada Tulavardhana (Mew)

ประสบการณ์

• Associate Director, PMO Digital Banking Aug 2023 - ปัจจุบัน (2 ปี 11 เดือน)- Owned end-to-end delivery of digital banking projects across Product, IT, Business, QA, and 3rd-party Vendors — consistently on scope, schedule, and budget.
  - Translated Business Requirements into technical project plans; facilitated requirements workshops, gap analysis sessions, and UAT sign-off between business owners and engineering teams.
  - Built project roadmaps, dependency maps, and resource plans for multi-squad Agile/Scrum releases; single source of truth maintained in Jira and Confluence.
  - Controlled project budgets and full procurement lifecycle (RFQ, PO, cost tracking); implemented weekly budget dashboards, reducing cost variance and improving executive visibility.
  - Established PMO governance cadence: grooming, sprint planning, release demos, go-live checklists, and post-deployment reviews — improving delivery predictability across the portfolio.
  - Produced executive status reports, RAID logs, and steering committee decks enabling faster C-level decision-making.
  Drove change management and risk mitigation plans; ensured zero critical-path delays on flagship mobile banking app releases.
  
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  Digital Marketing Manager (Project Lead)Thai Airasia · Full-timeNov 2022 - Jul 2023 (9 เดือน)- Led marketing program delivery with full budget accountability, coordinating agency partners and internal tech teams across web, app, and CRM channels.
  - Managed project pipelines from brief to go-live; implemented performance tracking frameworks that improved campaign ROI visibility by 40%.
  - Produced weekly and monthly reports for regional leadership; identified delivery blockers and drove cross-team resolution
• Assistant Social Media Manager Mar 2022 - Oct 2022 (8 เดือน)- Coordinated cross-functional teams (product, CS, marketing) for digital campaign delivery in a fast-paced FinTech environment.
  - Managed content operations, user engagement strategy, and performance analytics across LINE and social platforms.
  - Applied data-driven insights to continuously optimize content performance and audience targeting.
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  Senior Business Project ManagementTrue Digital Group · Full-timeOct 2020 - Feb 2022 (1 ปี 5 เดือน)- Drove project coordination between product, tech, and business units for digital service initiatives within Thailand's largest telecom-digital conglomerate.
  - Standardized project tracking and reporting processes, improving team visibility on delivery milestones and escalation paths.
  - Managed multi-channel content operations and KPI reporting; presented performance insights to senior stakeholders.
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  Cabin CrewThai lion air · Full-timeFeb 2018 - Sep 2020 (2 ปี 8 เดือน)- Developed exceptional interpersonal communication, composure under pressure, and cross-cultural coordination — directly transferable to stakeholder management in high-stakes project environments.
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  Content Writer SpecialistPower Buy Company Limited · Full-timeAug 2017 - Jan 2018 (6 เดือน)- Wrote copy for all marketing communications including applications, advertising campaigns, social media posts, and user communications.
  - Conducted keyword research and applied SEO guidelines to increase web traffic; coordinated with marketing and design teams on article production.
  - Proofread and edited blog posts before publication; ensured all copy deadlines were met.
• Copywriter Aug 2015 - Jul 2017 (2 ปี)- Researched client needs and target audiences; wrote SEO-optimized copy for Lexus, Fitness First, Land & Houses, and WAP across organic and paid platforms.
  - Prepared well-structured drafts using CMS; managed and updated website content ensuring consistency across style, fonts, images, and tone.
  - Identified customer content gaps and recommended new topics to drive engagement.

การศึกษา

• Sr

  Srinakarinwirot UniversityBachelor of Arts , Communication2010 - 2015

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