Kanjanapa Watthanatam

ประสบการณ์

• Multimedia ManagerMar 2021 - ปัจจุบัน (5 ปี 4 เดือน)• Designed and developed financial and banking e-learning content in Micro-Learning format for LMS platforms (TBAC, FinDi), applying the ADDIE Model to ensure clarity, engagement, and learner-centered design. Each course attracted over 3,000 learners.
  • Managed TBAC’s online media channel across multiple platforms including Facebook, YouTube, TikTok, Instagram, Line Official Account, and Google Business Profile. Utilized platform-specific insights and content pillar strategies to optimize communication, resulting in an organic follower growth of over 1,000 without paid advertising. Also supported key initiatives with offline media such as roll-ups, backdrops, and brochures.
  • Played a key role in organizing training sessions, seminars, and exhibition booths to enhance brand awareness and expand the institution’s network, promoting the concept of lifelong learning among member bank employees.
• Graphic Designer Supervisor May 2019 - Mar 2021 (1 ปี 11 เดือน)• Collaborated in developing sales promotion strategies and designed both online and offline marketing materials—such as presentations, banners, videos, brochures, landing pages, and direct mail—to professionally support the sales and marketing teams. These efforts enhanced brand credibility among clients and investors, contributing to a 24% increase in net profit in the first year and 30.65% in the following year.
  • Worked closely with the product development team to design UX/UI solutions by analyzing customer feedback and sales insights. Applied Design Thinking principles to create user-centric experiences that effectively addressed client needs.
  • Participated in organizing corporate seminars and promotional events, including “CEO Next Door” and “SMEs ล้ำสมัย สู่การเติบโตในยุค 5G,” to strengthen brand engagement and drive business growth.
• Public RelationsMay 2016 - Nov 2019 (3 ปี 7 เดือน)• Researched and wrote news articles and feature stories based on interviews with key university figures—such as researchers, professors, and distinguished alumni—to consistently enhance the institution’s public image.
  • Designed a wide range of promotional materials, including posters, videos, journals, and brochures, using user-centric design principles to modernize the university’s brand identity. These efforts significantly increased organic content sharing without the need for paid advertising.
  • Co-planned and executed media relations activities such as press conferences, media visits, and welcome events to strengthen long-term relationships with the press, resulting in more effective and collaborative media coverage for the university.
  • Oversaw strategic communications for national and international events hosted by the university, including the Asia Pacific Regional Internet Governance Forum (APrIGF) and Bangkok Forum.
• Chinese Teacher & LibrarianDec 2013 - Mar 2016 (2 ปี 4 เดือน)• Responsible for teaching Chinese language courses and research studies at the lower secondary level, emphasizing learning through activities and a variety of instructional materials.
  • Managing the library through organizational research to study problems, needs, and user satisfaction. The analysis results are utilized to develop an efficient service system that directly addresses user needs. This includes acquiring and analyzing informational resources, categorizing materials, providing borrowing and returning services.

การศึกษา

• 

  Chulalongkorn UniversityMaster's degree in Education, Educational Technology and Communications2019 - 2021
• 

  Burapha UniversityBachelor of Arts, Major: Information Studies, Minor: Chinese Language2009 - 2013

เครื่องมือ

ภาษา

• ChineseBasic
• EnglishConversational
• ThaiNative