Thaneeya Dirokratthanakit (Jess)

Experience

• As

  Assistant Account ExecutiveAsia Pacific Risk Consultants (Thailand) Co., Ltd. · Full-time• Researched supportive and relevant information to provide suggestions and review the terms and conditions of non-life insurance for clients
  • Negotiated with insurance companies through suitable proposals to the clients
  
• St

  Media PlannerStar Reachers Group Co., Ltd. · Full-time• Worked with the media buyer team and online media planner team to develop and identify strategies for media plans across multiple channels, focusing on non-flagship smartphones and appliance categories for Samsung Thailand
  • Assisted the director in preparing quarterly reports on Samsung Thailand's past performance in terms of media spending, relevant information about competitors, consumer behaviour, and media landscape
  • Developed monthly competitive and work-in-progress reports, including analysis of audience consumption and monitoring key competitors’ performance by utilising media mix modeling and internal planning tools
  
• AB

  Client Services ExecutiveABM Connect Co., Ltd. · Full-time• Developed strategic communications and PR plans for clients
  • Assisted in drafting press releases and written materials, such as written content for paid social media advertising
  • Assisted in coordinating press events, editorial contributions, and other activities
  • Provided analytical PR performance reports, such as media monitoring of competitors' activities and monthly reports for clients
• St

  Senior Media PlannerStar Reachers Group Co., Ltd. · Full-time• Developed and identify strategies for digital media plans, focusing on Baby care categories for Kenvue Thailand
  • Provided work-in-progress reports, including analysis of media performance and monitoring key competitors’ performance by utilising media mix modeling and internal planning tools
  

Education

• 

  Thammasat UniversityBachelor of Arts, Linguistics2014 - 2018

Tools

Languages

• EnglishFluent
• ThaiNative