Wanwanat Donavanik (Janny)
Open to work
About
Results-oriented Marketing Professional with 5+ years of experience across F&B, FMCG, fashion, and agency environments, with a Master’s degree of Management and Marketing. And extensive experience in end-to-end campaign management, brand strategy, and new product development (NPD). Proven track record of driving monthly revenue growth and improving ROAS through data-driven decision-making. Expert in managing cross-functional teams, overseeing budgets, and executing high-profile partnerships. Skilled in translating consumer insights into profitable actions that maximize brand awareness and sales. And stay updated on trends to leverage into consumer insights.Experience
- WaDigital Marketing SpecialistWatsons Thailand · Full-time
- Marketing Assistant Manager• Strategic Growth & Sales: Spearheaded marketing strategies that drove a monthly sales increase
• Budget Optimization: Allocated and managed paid media/KOL budgets, resulting in a 300% increase in ROAS and a 40% improvement in interaction rates.
• Social Media Leadership: Led strategy across TikTok, Instagram, and LINE OA, achieving 50% engagement growth and gaining 30,000+ new followers.
• Viral Content Success: Created "The Secret Code Promotion" which reached 100k+ views, directly driving 40% new customer acquisition.
• Team Leadership: Managed a cross-functional team (Graphic Designer, KOL Specialist, Content Creator) to ensure on-brand execution for all campaigns.
• NPD Launch: Conducted market research, pricing analysis, and consumer insights to support NPD and positioning decisions. Built performance dashboards and reports to support data-driven decisions for management. Successfully managed new product launches, resulting in stock selling out within the first month - RaContent Creator | MarketingRavipa Jewelry · Full-time• Strategic Partnerships: Managed high-profile international collaborations including Disney, PEANUTS, CASETIFY, Butterbear, and The Monsters (Labubu).
• Brand Strategy: Developed communication strategies (Key Message, Persona) and managed all copy/taglines for product launches, press releases, and packaging.
• Campaign Management: Collaborated with Brand Designers and E-commerce teams to create briefs and support content for every collection launch.
• Digital Marketing Support: Assisted the Marketing Manager with SEO/SEM planning and communication plans 
Creative | Content CreatorVML · Full-time• Client Account Management: Managed digital content strategies for major clients including Hershey’s, The Pizza Company, Galderma, Caltex, and Eucerin.
• Performance Analysis: Monitored campaign traffic, ROAS, impressions, and conversions to refine pitching ideas and content pillars.
• Cross-Functional Collaboration: Partnered with Strategic Planners, Client Associates, and Social Media teams to deliver integrated campaigns.
• Production Oversight: Featured as talent in TikTok contents and coordinated production details to ensure high-quality output, design key visual and creatives for brands.- Graphic Designer | Marketing• Campaign Execution: Designed concepts and created regional designs for "Gift with Purchase" campaigns across various seasons.
• Brand Collaboration: Collaborated on projects involving LINE FRIENDS Thailand and Kellogg’s (Tony the Tiger).
• Event Management: Assisted the marketing team on-site for photoshoot productions, communicating with stylists and influencers
Education
Languages
- EnglishFluent
- ThaiNative
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